Wow, we had a great day at our very first MEDlove 2012 - The Service Design, UX and Healthcare Summit in Berlin.
Thank you all for attending MEDlove and for your support. Images and impressions can be found here on Flickr.
(Images by Marco Rahn, marcorahn.com)
MEDlove pre-conference party will take place Thursday, 7.30 pm at a secret underground bar in Berlin!
The bar is called Tausend Bar
http://www.tausendberlin.com
Schiffbauerdamm 11
10117 Berlin
Dress code: Smart Casual.
Come by, say hi, meet us (Jan, Norbert, Piet and Stephen), the speakers, and the attendees. Let’s all get together before a great conference day over some drinks and good company. The first few rounds are on us, so don't arrive too late!
(Image: imagespublicdomain.wordpress.com)
This are just a few of the important topics MEDlove is going to cover.
MEDlove - that's a brand new annual conference for User Experience, Service Design and designing the Health Experience. MEDlove is for all you creative minds out there who deal with Usability, Service Design or innovation in the context of eHealth and Healthcare.
By Paola Pierri, Published: November 06, 2012
Anyone using design tools and techniques for designing a service needs, at the very first step, to design the process itself.
Usually I refer (as many others) to the Double Diamond (fig. 1), from the Design Council, as a very good way to visualise the design process. It is, as many other frameworks available in literature, a non linear, iterative process made of four iterative steps:
Figure 1: The Double Diamond from the British Design Council
I have tried to use this model for introducing a co-design approach in the work I was doing with some health professionals but I have realised that, to make the most of it, I needed to adapt it to my needs.
MEDlove 2012 will be a fantastic event. Just take a look at the schedule - isn't that awesome?
MEDlove - The Service Design, UX and Healthcare Summit you can't afford to miss.
Wiebke Lesch is a health marketing strategist with many years of experience in creating human-centered innovations for health.
She runs her own consulting practice Lesch Strategische Kommunikation where she advises hospitals, research institutions and government projects on their communication and innovation strategy.
Clients include Charité, German Heart Institute Berlin and government funded Competence Networks in Medicine. In her work Wiebke focusses on synthesizing research, strategy and design efforts in order to create products and services for positive change. She is also Co-founder and Editor-in-chief of the European network Corience which is a Health 2.0 platform connecting patients, doctors, scientists and health professionals in the field of congenital cardiac diseases.
Aleksandar Stojanovic is Managing Director of digital agency Razorfish Healthware (until August 2012: Publicis Healthware International). He oversees the business region Germany.
Prior to Razorfish Healthware, he founded Digital District in 2002 – a Düsseldorf, Germany based internet agency. Digital District was acquired by Publicis Group in 2010. Since then, Aleksandar has specialized on communications strategies in Healthcare.
